Software for dog breeders
Make your website work as hard as you work.
You work hardest when puppies are on the ground. That's also the only time most breeders market. We build you a site that works the other 340 days a year, so premium buyers find you while you're with the mommas.
Audit returns in 48 hours. No card. No obligation.
Already running for breeders like you
Rosebull
American Bulldog
New Brunswick, Canada
Liberty English Cream Golden Retrievers
English Cream Golden Retriever
United States
Bear Valley Puppies
Dachshund & Pomeranian
Wisconsin, United States
The feast-or-famine cycle every breeder knows
The old way
- Litter drops. Post on Facebook. Email the list. Answer 40 inquiries.
- Pups sold. Forget the site exists for six months.
- Next litter drops. Start over. Hope Google still knows you exist.
- Repeat. Lose leads to breeders who stay visible year-round.
The new way
- Site ranks for your breed 365 days a year.
- Every buyer inquiry gets welcomed, nurtured, and moved through the pipeline by automation.
- Ready buyers waiting when your next litter is born, so pups go faster at premium prices.
- You do the breeding. The software does the marketing.
Four systems doing the work for you
We don't sell software you have to learn. We sell the outcome. Here's what's running in the background while you're in the whelping box.
SEO & AI Visibility, Audited Every Month
We pull your Google Search Console and AI citation data, find what's missing, and fix it. New schema, new pages, stronger entity definitions for ChatGPT and Perplexity to cite. Cited methodology from AirOps, not guesswork.
Learn more →Four Pages of New Content Every Month
Written to your voice, targeted at buyer keywords that already rank breeders like you. Breed guides, state landing pages, puppy-buyer questions answered. You review, we publish.
Learn more →Buyer Pipeline That Runs Itself
Drag a lead from 'new inquiry' to 'deposit received' and the right email goes out. Contract sent, puppy delivered, pupdate requested, testimonial asked for. Never lose a buyer to a dropped reply again.
Learn more →Photo Upload From Your Phone
Snap a photo of the pile of puppies, it's on your site in ten seconds. Our mobile PWA works in the whelping box with one hand. No wrestling WordPress. No exporting from Google Photos.
Learn more →Every buyer, handled. Every stage, automated.
Change a lead's status from a dropdown. The right email goes out. The buyer keeps moving toward a deposit without you writing another message.
Plus puppy-age-based sequences after pickup that recommend gear from your affiliate store as the puppy grows.
Two ways to start
Keep what you have and we'll fix it. Or we rebuild it from scratch and you own it outright after twelve months.
Path A
Keep your site
We SSH into your existing WordPress, Wix, or custom site and implement every monthly improvement directly. No migration. No downtime. Your site just gets better.
$197/month, 1 breed
No lock. Cancel anytime.
See all pricing →Path B
New site rebuild
We build a fast, fully-optimized Next.js site on our stack. Everything included: hosting, domain setup, SEO, schema, pipeline, photo app. Twelve-month commitment, then the site is yours to keep.
$294/month, 1 breed
12 months. Site is yours after.
How the rebuild works →“I built this for my own kennel first. I needed to stop marketing only when puppies were on the ground, and nothing off the shelf was built for how breeders actually work. So I built it.”
Lesli Rose
Founder, Puppy Sales Success AI
Breeder of American Bulldogs at rosebull.com
Questions breeders ask
What does Puppy Sales Success do?
We get dog breeders found online year-round, not just when puppies are on the ground. We audit and fix your site's SEO and AI visibility every month, write four pages of new content, run your buyer pipeline with automated emails, and let you post photos from your phone. Optional Social Auto-Pilot cross-posts to every platform.
Who is it for?
Dog breeders who want their website to generate premium puppy buyers between litters. Works best for breeders of one to three breeds, raising litters for families who will pay for quality, and tired of posting on Facebook every time they need a sale.
What does it cost?
It starts at $197/month for one breed if we keep your existing site, or $294/month for twelve months if we rebuild it on our stack. After month twelve you can stop paying and keep the site. Two breeds and three breeds tiers cost more, hosting is included while you're on the plan.
Do you work with any breed?
Yes. The content engine, pipeline automation, and photo workflows are breed-agnostic. Reference customers breed American Bulldogs, English Cream Golden Retrievers, Dachshunds, and Pomeranians. If your breed has buyers searching Google, we can help them find you.
What makes this different from a website builder?
Website builders give you an empty site. We deliver an ongoing system: monthly SEO audits and fixes, content written for you, pipeline emails that keep talking to leads through every stage from application to pupdate, and a mobile app for photo uploads straight from the whelping box.
Start with a free AI visibility audit
Tell us your site. In 48 hours we'll send you a scorecard showing exactly how ChatGPT, Perplexity, and Google see you today, and what's missing. No card. No call required. No obligation.
Get My Free Audit